What is the Hidden Text in SEO and why should to Avoid it?

Many of the SEO experts do some or the other manipulation to Google’s ranking through hiding texts or maybe by links in their content, this changes the ranking as it is deceptive and is a violation of the terms and conditions laid down by Google’s Webmaster Guidelines. There is textlikerepeated and excessive keywords usage which can be hidden in numerous ways, such as List of Top Web Development Companies India | Best Website Developers in India. Keyideas Infotech Private Limited. We create the visual identity for people, brands, and companies to build successful businesses online. world class work· & Web Development Company in India. Wildnet Technologies.

v Usage of the white colored text especially on a white background.

v Pinpointing text behind an image.

v Using CSS to spot text off-screen.

v Keeping and setting the font size to zero.

v Smacking a link by only connecting one trivial character—E.g. a hyphen in the center or the middle of a paragraph.

v While evaluating the site to check in the case includes smacking or hidden text or links, checking for material or text which is not easily viewable or recognized by visitors on the site. Checking in case there is some link just for the purpose of search engines and not for the visitors.

However, it is also possible that all the hidden text is not considered deceptive by Google’s Webmaster Guidelines. E.g. in case you have used the technology on your website which is not accessed by the search engines or have difficulty in understanding such as JavaScript, deceptive images, or files in Flash, also the descriptive text used for the stated items can help in improving the accessibility of the website. It is important to keep in mind that most of the visitors nowadays access the website with mobile devices, many of them are screen readers, use mobile browsers, browsers having no plug-ins, and also slow connections. Therefore, it is crucial to have content either provide benefits from the descriptive text. One can check the accessibility of the website by turning off JavaScript, Flash web pages, and keeping images on the browser or using the browsers such as Lynx which is text-only or text-based browsers. The tips of making the site accessible include:

Images: putting the alt attribute to facilitate and provide descriptive text. In addition, it is also recommended that one uses a human-readable caption and also the expressive text around the image.

JavaScript: Placing the ditto content from the JavaScript in a <noscript> tag helps in ensuring that contents are exactly the ditto or same into the JavaScript, and the same content can be shown to all the visitors who do not have JavaScript on their browsers.

Videos: Including descriptive text with regards to the video in HTML format. One can also think of giving the transcripts.

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